Ever determined to learn more about the cutting edge tools publishers can use to benefit their businesses, I am pursuing a Inbound Marketing Certificate through HubSpot’s Inbound Marketing University. The courses are free, but the materials are very generalized for all businesses. I’ve created the following pages to better address how each topic may be optimized for publishers and writers.
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The embedded video below, courtesy HubSpot’s Inbound Marketing University, provides a solid basis in blogging, but publishers can take away a few best-practices. When it comes to content, don’t over market your products. This may feel easier said than done. If your customers love reading books on dogs, it seems quite logical that dog books would …
Publisher Lesson #1: Don’t pay for ads until you’ve got your SEO well in-hand Search engine optimization is the most effective way to improve your site’s visibility. It takes little more than time and forethought to turn any given web page into a highly attractive destination for search engines. Paid searches cost too much for …
Publisher Lesson #1: “It’s all about them.” Chris Brogan’s got this one right. And I have a feeling this is going to continue being a big takeaway from just about every lesson. Don’t expect to gain a fan base just because people like your books; you’re going to have to create a whole lot more …
Publisher Lesson #1: Do your research after you’ve learned what your community is looking for. You have to understand what people are looking for when they’re coming to your site. If you don’t know why they’re there, you could establish a keyword strategy that doesn’t actually reach out to the people you want on your …
Publisher Lesson #1: Create a profile of your community members and work to understand how they share information–then make it easy for them to share it! Whether you’re adding share buttons to your website, reaching out on Twitter, or starting an email campaign, you need to know how your readers receive and send information every …
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